Samsung has reused the premium glass and metal finished it employed on the S6, which finally saw the manufacturer move away from its reliance on plastic to materials which better reflected the flagship price tag it was slapping on its top phones.
On closer inspection though, you'll begin to notice the subtle differences that make the Samsung Galaxy S7 the best looking, and feeling, Galaxy ever.
Samsung has dropped the metallic rim around its iconic physical home key, enabling it to blend a little more seamlessly into the overall aesthetic of the S7, almost masking its existence.
I'm a fan. It makes for a cleaner look, and that look is further improved with the color-coded earpiece grille, which was also metallic on the S6.
The corners are more rounded, and the aluminum frame that's sandwiched between the front and rear glass is less obtrusive, with less of an overhang than its predecessor. That means there is less metal against your skin, which initially makes the S7 feel a little less premium than the S6, but once you've got used to it you'll find it's still a stylish presence in the hand.
While the Galaxy S7 sports the same size 5.1-inch display as the S6, Samsung has managed to shave off a fraction of the bezel around the screen, reducing the handset's height and width slightly.
That gives you dimensions of 142.4 x 69.6 x 7.9mm – and it's that last number which is the most interesting. At 7.9mm thick the Galaxy S7 is fatter than the S6 by 1.1mm, but holding it in your hand you won't know.
That's because of the gently sloping edges on the rear of the handset. The finish, which is mirrored on the rear of the Galaxy S7 Edge, is borrowed from the Galaxy Note 5, and enables the phones to sit more snugly in the palm for a firmer, more comfortable hold.
The Galaxy S7 is a phone you can grip confidently – unlike the iPhone 6S and LG G5, with their flat backs resulting in a slightly awkward position in the hand. The metal and glass doesn't offer much in the way of grip, but because the phone is better positioned in the hand I felt like I was less likely to let it slip compared with the iPhone or S6.
The size, shape and general design of the Galaxy S7 means it's easier to hold and operate one-handed too. I could reach the other side of the screen with my thumb with far less strain, and it required little to no shuffling in the hand to move around the whole display.
The power/lock key on the right and volume keys on the left also fall nicely under thumb and finger, although you'll still have to juggle the S7 a bit to reach the fingerprint scanner, which is embedded under the physical home key.
Returning to the rear of the Galaxy S7, the square camera bulge is still there, but this time around it's less protruding. Samsung has managed to flatten its snapper considerably since the Galaxy S6 – it's now down to just 0.46mm, and while it's still not flush with the body of the S7, it's far less volcanic.
It's not totally flat, which is something Huawei CEO Richard Yu was more than happy to tell us about at the launch of the P9 - a phone which has, as Yu put it, "no bump, no bump!"
Alongside it you'll find the LED flash and heart rate monitor – a feature Samsung insists on putting on its top-tier handsets, even though a smartwatch or fitness tracker is much better placed for this tech. It also measures stress and O2 saturation levels, although it's unclear just how accurate these sensors are.
It's there if you want it – just head to the S Health app – but I can't see it getting much use.
What I noticed almost immediately, however, was just how much of a fingerprint magnet the Galaxy S7 is. The glass looks great, but I found myself frequently reaching for my microfiber cloth to smarten up the appearance of the S7.
It's exactly the same issue the Galaxy S6 had, and it's surprising that Samsung hasn't tried to address this with the S7.
There was hope Samsung would address the single speaker setup it placed on the Galaxy S6, but alas it hasn't. It's kept the single speaker on the base of the Galaxy S7, rather than opting for dual front-facing offerings like HTC and Sony.
It's not a huge issue, but the result is sound from your movies, games and music can end up being muffled by your hand.
Samsung has resurrected two features from the Galaxy S5 though, with a microSD slot and dust and water resistance both appearing on the Galaxy S7. The microSD port shares a tray with your nanoSIM, which can be slid out of the top of the handset.
This lets you build on the 32GB of internal storage by up to a further 200GB, giving you plenty of space.
